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Unlocking South Africa's potential.

Financial Literacy

Part of being in control of your future, your life aspirations and your financial goals, is being financially literate.

We are committed to protecting the investment we have made in young people through our youth employment programmes, by ensuring they are equipped to make financial decisions that serve them and those they care about well. There are three programmes in the current portfolio.

Since 2015, we have spent more than R75 million on Consumer Financial Education.


Digital Financial Literacy Programmes


FinEazy

Momentum in partnership with FinEazy offer a digital financial literacy course funded by the Momentum Metropolitan Foundation. There are currently 2 courses on offer, Future Finance Friends (FFF) and Momentum Money Shift (MMS) each with their own target audience.

FFF is aimed at high school learners from Grade 8 to Grade 12. MMS is aimed at young adults about to enter the job market and those who recently started working in their respective professions as well as those in work readiness programmes in our Non-Profit Organisations partner network.

The programme was initiated on 1 April 2021 and available until 31 July 2021 with a total of 10 624 registrations for the period. With a pre-launch of the MMS programme during Money Smart Week South Africa on the 25th of March 2021. Momentum ran a campaign on social media to encourage participation in the MMS programme, another campaign was initiated during the month of July 2021. There are exciting innovative changes coming for the 2022 financial year, and we are looking forward to clients and the public experiencing the course for themselves.


Metro KickStarz

Metropolitan offered a digital financial literacy course funded by the Momentum Metropolitan Foundation. The course ran from December 2020 to early June 2021 and took place on WhatsApp, where facilitated sessions between 60 and 90 minutes were held with 6 799 participants from communities across South Africa.

We reached over 70% female participants and the programme had a 36% rural footprint in 9 provinces. Over 2600 participants from over 1300 educational institutions attended sessions highlighting entrepreneurship as an alternative career path and income generation. Concepts were discussed by trained facilitators, where in some cases a mentorship evolved.

Our face-to-face Metro KickStarz programme is currently undergoing a needs analysis and has been recently revamped to align to the Economic Management Sciences and Business Studies high school curriculum, with a focus on entrepreneurship. We will roll out the new face-to-face programme once we return to schools, for now we are offering the digital WhatsApp programme that has received resounding success with scalability. A pilot of the aligned content was conducted during October 2020 where participants entered their business ideas and stood a chance to each win tools to assist with implementation of their business ideas.

Click here for resources to assist entrepreneurs through guidance on how to start and survive as a small business in South Africa.

FunDza That Majola Magic

Our Metropolitan digital financial literacy course, That Majola Magic is the 2nd edition of the story Moving Up with the Majolas, first released in October 2019 and re-released during April 2020 to June 2020. The course comprised of 10 chapters accessible data free across all South African networks on the fundza.mobi platform.

Offered under the Metropolitan brand and funded by the Momentum Metropolitan Foundation. The 2nd edition is a collaboration between Momentum Metropolitan CSI and the writers at FunDza, encompassing financial concepts and real-life lessons on the sensitive subject of finance experienced by a South African family living in Soweto.

2021 saw over 8500 registrations from participants across 9 provinces, where 66% were female and 59% were unemployed persons looking for jobs. We are grateful that we were able to reach a large number of our youth nationally, with 93% being between the ages of 18 and 36. The creative element of the story makes for very interesting reading, encouraging English literacy amongst our youth, released in time for Money Smart Week South Africa on the 25th of March 2021.

For more information on the latest edition and other e-books available for free visit the FunDza.mobi website: https://live.fundza.mobi/

You could also publish your very own story with FunDza, click on this link to find out how: https://live.fundza.mobi/help/how-do-i-get-published-on-fundza/

Face-to-face Financial Literacy Programmes


Our face-to-face programmes which are on hold due to Covid-19 are currently undergoing a needs analysis. The revamped programmes will be piloted with selected beneficiaries before implementation.

Motheo Financial Dialogues

Motheo Financial Dialogues prepares soon-to-be income earners for the opportunities, pitfalls and responsibilities that comes with earning a first income. This programme focuses on students in their final year at TVET Colleges, but has, over the years, added value to employees in various industries.

Making Money Matter

Making Money Matter is a financial literacy board game aimed at Grade 9 learners and aligned to the Economic Management Science curriculum. The board game allows students to learn by testing the impact of different financial decisions.

Metro KickStarz

Metro KickStarz, teaches high school learners the basics of financial management and entrepreneurship using the sneaker culture. Students are required to start their own sneaker company and market their product to the rest of the school.

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